How to upload machinery videos on Youtube?

Including videos on your advertisement is a simple but compelling tool to make your listing stand out. Video can be used to highlight the machine's functionality as well as preemptively address any potential buyer concerns. Thanks to Machinio's ability to automatically detect Youtube videos on sources including engaging product videos not have to be complicated. In this article we are going to review how to upload videos on Youtube.

Short Youtube refresher

If you’d like a quick recap, watch the video below. It is a perfect refresher for those that worked with Youtube in the past.

Starting from scratch

Never worked with Youtube but you have an account? No worries, we will guide you through the process to upload your inventory videos. Before we start with the steps it is important to review the file you want to upload. Youtube is the most popular video platform so it supports a wide range of formats. You can find all of them in the list below:

• .MOV
• .MPEG4
• .MP4
• .AVI
• .WMV
• .MPEGPS
• .FLV
• 3GPP
• WebM
• DNxHR
• ProRes
• CineForm
• HEVC (h265)

5 steps to upload your machinery on Machinio

1. Log in to your Youtube account:
   > Make sure to double check if you selected the right account
2. Click on the video icon at the top right side of the window
   > It is between your user icon, messages, apps and notifications
3. Click "Upload Video"
   > Please bear in mind to select the format supported by Youtube
4. Click "Select files to upload" or drag and drop the file into the window
   > You can select the files saved on your computer
5. Decide in the youtube settings if you want to make your video “Public” or “Unlisted”. When selecting “Unlisted” you are the only person who can view it

These five steps explained how to upload a video. Be mindful about step 5, in your privacy settings it is possible to put the video online but block it for viewers as well. In order to make your video competitive and provide a good ranking, you can read more about ranking tips. For example, good descriptions, tags and titles are very important ranking factors on Youtube.

3 additional steps that make your machinery video special

1. Write search friendly titles
   > It is important to have clear titles. Include relevant information like the manufacturer, model, year, and  type of machine. 
2. Add Youtube tags
   > Tags are specific keywords you can add to your video to help viewers find your content. Always use tags linked categories such as "Tractors", "CNC Machine" so viewers can find your machinery in such search queries. In addition, add the Brand + Model as tags for the more niche visitors
3. Add a description
   > Descriptions are suitable spots to provide additional information about your machine such as detailed specifications or a link to your website

Find free background music in Youtube's audio library

Finished your video but still searching for background music? In Youtube's audio library you can add sound effects and music after it is uploaded. It makes it more flexible in case you need to sell your machinery fast or have multiple sales planned. Of course it is also possible to upload your videos without music but it is good to know such features are available.

For advanced machinery Youtube users

• Blur faces: this might come in handy if you broker machinery but the owner does not want to appear on the video, the same might also apply to business owners. Select the "Custom Blur" option to blur faces
• Cards: it makes sense to create a call to action after watching the video, it is possible to add a card at the end of the video including requests to "Contact us" with the company's information
• Closed captions: it is fairly easy to include subtitles to your machinery video or to upload your own translations on Youtube. You can select the language and upload your file or transcribe all the spoken parts.

End Screens: you might want to link similar listings in the same video so buyers have more options to choose from, in this case it makes sense to add an end screen. It is a 5-20 seconds showcase with links and additional video buttons. It is also possible to create templates and speed up the process